Measured outcomes, not slideware.

Challenge

The founder was closing the majority of deals and had no clear process for the first hires to follow.

What we did

Installed a repeatable sales process, discovery scripts, core KPIs, a simple weekly scorecard, and a handover plan for the first two reps. Light AI support was added for CRM hygiene and follow-up drafts only.

Results

• Founder stepped back from day-to-day selling within 90 days
• Close ratio held steady then improved as the new process took hold
• Revenue continued to grow while the founder reclaimed time

Challenge

Inconsistent win rates on category reviews and Joint Business Plans. Talk tracks varied widely between reps.

What we did

Ran a full Diagnostic & Roadmap, followed by targeted closing and objection-handling training focused on velocity, contribution margin, and risk removal.

Results

• Close ratio moved from 18% to 31% in four months
• Stronger, more consistent talk tracks across the team
• Leadership reported clearer and more confident category conversations

Challenge

Long sales cycles (average 67 days) with frequent stalled deals and unreliable forecasts.

What we did

Rebuilt pipeline stage definitions with mandatory exit criteria, installed a stalled-deal rescue sequence, and coached managers on a weekly pipeline inspection rhythm.

Results

• Average sales cycle reduced from 67 days to 41 days
• Forecast accuracy improved from ~55% to 82%
• Higher percentage of deals advancing past proposal stage