Free · 21 points · 5 minutes

Is your sales engine leaking revenue?

Every day you don't score this is revenue walking out the door. Score your sales engine out of 42 in 5 minutes and see exactly where the money is leaking.

Potential loss-$SCANNING PIPELINE…

Gap Analysis

Pinpoint exactly where leads fall through the cracks in your funnel.

Velocity Audit

Measure how fast deals move from first touch to signed contract.

Stack Health

See if your CRM and tools are helping reps — or holding them back.

Score in 5 minutes

21 scored points

$99 review with a senior human operator

Human-led, not bot-led. Your $99 review is done by a senior, professional sales operator — and your 30-minute meeting is with that same person. No AI, no chatbot, no junior hand-off.

How to score each point

0 — Not done. It isn't happening, or nobody could show it to you today.
1 — Partially done. It happens informally, inconsistently, or only for some of the team.
2 — Fully done & measured. It's documented, consistent, and you track it.

Answer honestly — an inflated score just hides the money.

About you

We send your score straight to your inbox — no report is published anywhere.

Full name

Position

Work email

Contact number

Company name

Number of sales people

Audit the Past

What your last 12 months are actually telling you.

1. You know your close ratio by rep, by lead source, and by deal size — not just overall.

2. You know your average sales cycle length, and where deals stall the longest.

3. You know revenue per rep and can compare it to your cost per rep.

4. You can list your top three reasons for lost deals, backed by data rather than opinion.

5. You know your lead-to-opportunity conversion rate for every channel you spend on.

6. Every deal from the last quarter is logged in one system with an accurate close date.

7. You know which rep behaviours separate your top performer from your average performer.

Analyze the Present

Whether your process, people, and tools hold up under pressure.

8. You have a written sales process with defined stages and clear exit criteria per stage.

9. Every rep can explain your value proposition the same way in under 30 seconds.

10. Discovery is structured — reps ask a consistent set of qualifying questions.

11. You have a documented objection-handling playbook for your five most common objections.

12. Pricing and discount authority are defined, so reps don't negotiate against themselves.

13. Your CRM reflects reality: no stale deals, no missing next steps, no duplicate records.

14. Pipeline reviews happen on a fixed weekly rhythm, not only when numbers slip.

15. New hires reach first-deal productivity through onboarding, not trial and error.

Action the Future

The habits and tools that compound results month after month.

16. Each rep has a short scoreboard of no more than five KPIs they see every week.

17. Every KPI that moves the wrong way has a named corrective play attached to it.

18. Managers coach to skills and behaviours, not just to the revenue number.

19. Follow-up cadences are defined and consistently executed — nothing goes cold silently.

20. AI and automation remove admin work (notes, summaries, data entry) without replacing human judgement.

21. Your forecast has been within 10% of actual for the last two consecutive quarters.

0 / 42

0 of 21 answered

Answer all 21 points to unlock your score.

Prefer the printable version? Download the free 21-Point Sales Engine Checklist PDF.