The 21-Point Sales Engine Checklist.
A five-minute self-assessment used with our retail, e-commerce, consumer brand, and B2B clients. Tick what's true of your team today — every unticked box is a gap that is quietly costing you revenue. Includes a scoring guide.
7 checks on close ratio, cycle length, revenue per rep, and why deals were really lost.
8 checks on process, discovery, objection handling, CRM hygiene, and pipeline rhythm.
6 checks on scoreboards, coaching, follow-up cadence, human-led AI, and forecast accuracy.
Rather score it online and get your total instantly? Take the scored online assessment. Or request a Sales Audit and we'll map the gaps against your own numbers.
What you do with your score
Most teams land between 6 and 17 ticks. That's normal — and it's usually fixable without hiring another rep. Our AAA Framework turns your unticked boxes into a prioritized roadmap: quick wins first, structural fixes next, then the coaching and KPI rhythm that keeps the gains.




